So what is web 3.0? Simply put, it's all about the future of mobile pho technology. Many of us already live and die by our smartphones, so we're embracing web 3.0 without even realizing it. You can update your Facebook page, check your work email, schedule appointments, get directions, monitor traffic, text (but never in meetings, right?), read the news... What's not to love?
In Social Media for Social Good, Heather Mansfield explains that nonprofit organizations should not only embrace mobile technology but also focus on becoming early adopters. VolunteerMatch has taken this advice to heart with the launch of MobileMatch, a platform designed for corporate volunteers to explore opportunities.
This is just the beginning. Think about it. Unless you're at work (and sometimes even when you are), what device do you use to to access your favorite websites? Your laptop? No... You're on your smartphone, iPad, Kindle, or other mobile device. If a site isn't designed for mobile browsing, it will load slowly (if at all). Who has time for that while waiting in line at the grocery store? I don't. But give me a targeted website built just for professionals like me, one that my company can work with to track its overall community engagement, and I'm sold.
What does this mean for volunteer engagement professionals? It's time to "optimize" your own volunteer postings for the web. More than ever, focus on writing short and eye-catching position postings that will grab the attention of your typical corporate whiz kid when he's browsing online in the waiting room at the doctor's office. Use a tone that is energetic, and please... cut the fluff! Focus on the "what's in it for me" at the start of your posting too.
Do you have examples of really well-written volunteer position postings? Share the links here. And allow me to offer up a special thanks to my mentor, the amazing Cissy Hansen, who inspired this blog entry.